Is the medical industry about to learn what Microsoft is learning about competing with Google? Selling a service regulated by state governments limits new competitors and ways of doing things. However, what can you do when you have a competitor who can and will provide the service much cheaper or free across state lines? Especially when it can still make a great deal of money with advertising surrounding it. Letting the market bid down the service to low prices is the Affordable Healthcare Act dream and probably everyone else’s. Google only impacts Telemedicine now, but where does it end?